Last week I went to a little stall market in Garston. I happens every Friday morning usually and sells a number of different things depending on the person who owns the stall. It feels things from clothes, makeup, toys, books, meat, and tea and coffee. Its very popular with the locals and the arl biddies. My nan loves it. I however found it very useful as I got some Christmas presents from their. Wahey! Its an outside market with only the stalls having shelter. The placement is quick important as its in the centre of Garston Village very close to a bank, the post office and shops including iceland. So location is key. I think it could do with some improvements eg, places maybe to sit. People do get tired after shopping.
On Tuesday was a week into our branding brief, its been a bit messy, we have had to do things backwards as the Festival Management Degree wanted our designs for the festival then. which was a bit rubbish as our research is meant to reflect in our design but since theirs no research our designs are purely based on what the festival management told us they wanted. We presented our work on pin up boards ready for 1.o.clock. They did not turn up, the tutor however turned up a few hours later with some of the students and took our work so we didn’t get much feedback from them. This has given me a good insight that clients can be unpredictable and it goes with the business. Wonderful. My design didn’t get picked. What a got from my feedback was vague and quite passive. My designs were apparently too posh for Bootle and it looked liked I was aiming at higher class people.
I think I might of took my feedback too personal as it didn’t give me anything to improve on unless I changed the whole thing.
I also created some Christmas cards that I presented on the pin up boards. I am quite happy with them and will carry on creating more using illustrator and Photoshop.
I alsov started experiemting with the Print Press machine in the studio. Using a lot of different types of font characters and sizes. I started to go with the more festive old fashioned styled Christmas text, which is very swooshy if you get me. I also put on some blocks that had little designs on them. This could help with creating some designs for my Christmas cards.
During this weeks lecture with Paxman we looking at branding, what is it? and why its important. In my view when something is branded correctly it can have such a huge impact and significant in someones every day life. For example we started looking at the Volkswagen, a German made car. After the war obviously German made things were not very popular and they Volkswagen knew it, so they new to win over the Americans they had to have a sneaky advertising scheme. Which was to belittle and joke about the cars during a series of adverts. It was very clever as it done the job, more and more Americans started buying it.
Branding is a logo or unique name for a product. Its put across to the consumer through advertising campaigns. Its basically clever ways to make it known in the market and to customers or consumers to keep them loyal.
A logo is a distinctive and memorable image, design, or type that represents or identifies a organisation or company. Not to be confused with branding as branding identifies a product or family of products. A logo is to identify the company.
Now this is basically everything… which included, colours, type, designs, themes, the company’s philosophy. Its the the brand and logo put together.
The first known corporate identity system was by a German man called Peter Behrens in 1907.
His company was called A.E.G
The style of his designs linked to Art Nouveau but peeled back the ornamentation’s.
We then looked at the balancing act between the brand awareness and change. if there is too much anarchy the share holders become wary of the corporations stability but if the company shows no sign of change it looks like it would not be able to adapt to new ideas.
We then started looking at doyle dane Bernbach, I originally assumed it was a person but its far from it, its a company, also known as DDB. The founders were: Maxwell Dane, William Bernbach, James Edwin Doyle. And obviously were it gets it name.
Its best known for creating the revolutionary Volkswagen ad campaigns of the 1950s and 60s, more specifically 1945-1962. Bernbach was inspired by Paul Rand, a graphic and industrial artist whose bold simplicity had a powerful influence on him.
Yesterday was the deadline and crit for thinking types. This goes for Helens project too. As they all interlink. I was very happy with my outcome, I presented my 2 double page spreads and front and back cover all on A2 as instructed on the brief and had printed out my 20 pages of research, I also had digital copies of both my final pieces and the 20 pages which I created on indesign then uploaded to issuu. I talked about why I did certain things and used a lot of space on my pages. As my chosen artist was Vincent frost, I decided I need a clean air type flow run through all the pages. Since frost is well known for making use of space or air, I knew this needed to be a big part of my design! I am extremely happy with my feedback I received yesterday and I will take all of it into consideration and be making a few alterations to my final designs. I was told I could adjust the lettering across both double pages, one of my titles was also lost so that could so with a bit of a nudge over and I needed for certain to give credits for the image I used! This one was a bigger as it’s a must! The criticism was extremely constructive.
Here is my final designs, cover and 2x double page spreads. I have a sneaky extra double page spread at the back but don’t worry that was just experimental. As I chose Vince Frost as my designer, I had to think like him but not create something that he has already done! looking at it like that, yeah seems easy but when It came down to coming up with ideas it was pretty difficult. I have to come up with a lot of concepts. I wanted to be as accurate as possible when It came to my concept pages so I decided to print out pages with indesign with all the columns and everything included. This helped a lot and made more sense of the surrounding area. Once I had come up with a basic idea I just went with it and started opening up photoshop, indesign, illustrator, literally everything I could think of, that would benefit me in the slightest.
Once I had created a basic final design I was happy to then review all my work including the concepts to see if I had included any of these types of balances, asymmetrical balance, symmetrical, movement and radial. I had link all of the above with my designs except for radical. Which I then explained in my sketch book what it was.
At the minute I am very happy with my research, concepts and final designs but I still have till Monday (the deadline) to change anything. Heres my final designs.
I haven’t really posted much about this project but I think I will discuss and go through everything now!
We got given the project less than 4 weeks ago. It was called Thinking Types Editorial, our main object was to create a cover and two double page spreads on Indesign and have then published so they could be used on a phone or Ipad. The long list of tasks included having a lot of in-depth research, by that I mean 20 pages. This took a lot longer than I anticipated, I usually give myself a time limit within most of my projects and create deadlines for mini tasks, but since this was my first brief back and we had such a huge amount of research (which wasn’t the problem, love a good’ol lot of research and writing) It was the fact we needed all of them pages, minimum, It made me kind of forget about everything else we had to do. It wasn’t until the third week that I started my concepts and truly thought about what artist and typography designer I was going to pick. At first I picked Piet Zwart. My reasons are because there was so much for me to play around with. He used a lot of white space in his designs and objects, including arrows, lines and photographs. I did a few concepts and played around but my focus turned to Vince Frost. I then started to look further into his career, his design history and it was pretty amazing. I think he has flurished as a designer especially since moving to Australia. His designs never fail to amaze me.
Since the final designs had to be on Indesign, we got in an expert, who is my adopted graphic mother Heather from Smiling Wolf. She gave me and everyone in the class a workshop on all the basics of indesign and then went into further detail about columns, and all the ins and outs. I found it extremely helpful. I have used indesign before, it came in handy as I have created a full magazine cover before but having the workshop updated my forgotten skills. During the workshop we also looked at different magazines. This was just to compare layouts and columns.
After This we then had another workshop, this time with Shirley Brown, she talked about everything that Heather didn’t. I felt confident at this point to start putting all my research on indesign. Since all my research was in my sketchbook I had to use the printer and scan each page to my emails. It was hard graft and quite time consuming but after a while to all started to come together.
I researched a number of designers including; Vince Frost, Piet Zwart, Paul Renner, Josef Muller Brockmann, Andy Goldsworthy, Mark Rothks, Stefan Sagmeister, Morris fuller Benton, Paul Felton, Herman zapf. I then looked at graphic design firms and companies. I was pleasantly surprised about this as some of them I recognised but never knew who they were. Very strange! I first looked at Why Not Associates, then I looked at Cranbrook and Tomato. While looking through Tomato’s history I come across John Warwicker who is very interesting. He and his wife started the magazine tomato, never expecting it to get as big and popular as it did, and the struggles of being a contemporary magazine that some people thought was getting outdated.
I then went onto Saul Bass, not my biggest cup of tea but I don’t mind some of his work, it carrys a theme which I will. It holds purpose and style. Neville Brody was a designer which I did enjoy researching. He plays a lot around with text and images and his work can sometimes relate to things I have created in the past. I find a lot of links.
Here is my 20 pages which I created on indesign. I exported the file as an interactive PDF. I then published it I don’t this using a website called ISSUU (self publishing site) which is brilliant must I add, as it’s an APP too which means you can view your published file on your phone! Once It was uploaded I then started to create my dreaded final!
Here is my 20 pages (maybe more) of research. I will also talk about my final work and post a link on my next post.
During this lecture we talked about the basics of Semiotics, and by basics, I literally mean the tip of the iceberg!
During the first part of the session we completed two task the first was write down, how we represent numbers and our country. This lead us to talking about how we represent things such as liverpool and Everton football team for example, Paxman had both names written but they were in each other corporate identify colours, this practically brought up roar within the class just because the colours were wrong. This is exactly how much control advertising and graphic design has over people in society.
Here are some people that discuss the semiotics theory.
Daniel Chandler is some one who has written three books about semiotics, he first talks about the basics, which is obviously about signs, but then he talks about how this can then turn to signs such as body language, visual signs, words, sounds, drawings, sketches, and photographs. Chandler quotes some of Ferdinand De Saussure views from his books that he published on the matter of semiology. Ferdinard has two books about semiotics and General Linguistics. Now Linguistics is the scientific study of language and its structure, including the study of grammar, syntax, and phonetics. He talks about the signifier and the signified and as much as they are linked they are not the same thing. They represent something in different forms. Its all very confusing especially getting into all the deep stuff! Ferdinard is basically the founder of what is semiology. There are other early developers of semiotics, these include Charles Sanders Peirce, Charles William Morris, and around seven others. Possibly more!
semantics: the relationship of signs to what they stand for;
syntactics (or syntax): the formal or structural relations between signs;
pragmatics: the relation of signs to interpreters
This was written by a man called Charles Morris. His book was called Foundations of the Theory of Signs.
Morris, Charles W (1938/1970): Foundations of the Theory of Signs. Chicago: Chicago University Press
I found it a lot easier to understand looking at Charles interpretation of Semiotics, as he breaks a lot of things down.
I found most of this informations on a site called http://visual-memory.co.uk/daniel/Documents/S4B/sem13.html#Morris_1938 It is extremely useful. And I think I most likely will be using it again!
Here are some examples I found that link to Semiotics.
The poster does not really link to examples but it reminded me during the session we discussed the Venn Diagram and thats what the poster is! It also looks very nice.
The picture of the pipe is a clear example of semiotics, as most people would say thats a pipe, but as it says on the picture it’s not a pipe, as it’s a picture of a pipe. The painting was by Rene Magritte and it was called “The Treachery of Images This was also an extract from Daniel Chandler’s Guide to Semiotics for Beginners.
The other is a very simple example which indicates the signifier and the signified. For example a sign which is a U turn is a signifier and the actual U turn (in the road) is the signified.
Semiotics is apart of all areas of design and media, and even education. From an early age is forced into the minds and teaching of children.
I will be looking at graphic arts. This is a website that I have been using to find information
On a whole I think the design which a designer or artist creates if it has a purpose it can represent semiotics. Advertising is a huge part of what semiotics is! Tt completely can change someones view or perception of a place, person, or object. Like I was talking about earlier with the football teams, even just a change of colour can change how a persons peruse and look at things which is crazy! Advertisers have to make a design that will scream out to the audience or viewer, that is what will make it effective and make them want to either, buy something or like something. For a designer it’s the meaning between a design or image and it’s meaning. They have to create a relationship between these two.
Looking at my own work I can see that I have used semiotics without realising! Which is crazy. There is a project I did last year called when two becomes one. It was all about putting images together that could fit together but shouldn’t. I used juxtaposition in these images. As putting these images together that have a contrasting effect.
They also make you think, it gives the design purpose. Which is what semiotics is all about. Especially in one of my designs which is about the homeless. It will make you want to do something or say something.
Another project that I think is relevant was called Six thinking heads, which was all about Blooms Taxonomy. I used symbology, to create meanings for each section of blooms taxonomy. By doing this it wasn’t easy for a viewer to look at my work and it just be straight forward and obvious, they had to really think about what everything meant and what I was trying to achieve.
A lot of artist have also used semiotics to subvert peoples expectations, even from different times and art movements. This includes Marcel Duchamp who is from the Dada movement. Well actually the whole of the Dada movement used semiotics as most of the creations and art took the main purpose of out everyday objects which made things seem strange out not normal, many of these were to done of purpose, for example to create humour, or lateral thinking about something.
Rene Magnitte, who I have previously spoken about was from the surrealism period. He would have paintings of everyday objects and have the wrong title of what there were, for example, he would have a painting of a hat and the title by fish. It changed the relationship between the image and the meaning which was create something very odd for people to look at.
Tom Gauld is an artist who users Semiotics but subverted to add humour in his art and illustrations. This changes people perception and expectations.
David Shrigley who is a contemporary artist/illustrator is very well known for using subverted semiotics in his illustrations. I think his work can be very rude and dark but it does hold a lot of humour.
He was also nominated for the Turner prize in 2013. He does a lot of animations as well. He was not well thought of as a student as he does use a lot of humour. Humour is not seen as the serious designer he could have been.
He does not really over complicate his work. Which I think works well with his style.
Here is one of his illustrations of a bunch of bananas with a caption saying we’re bananas. This adds the obvious to the illustration. its also lateral, they are not craze people they are literally walking bananas which is seen as bananas in itself. He has definitely tried to incorporate humour in this design.
The next is of a cow getting milked and its confusion when asking the person what they are doing! I actually really like this one, its obvious to the viewer what is going on but you never look at it from the cows perspective and I think this adds confusion what people think.
Now this image I think is very unsettling. Its a stuffed animal and that itself can make people feel uncomfortable but the animal is holding a sign stating that is it dead. The humour in this is that we don’t need a sign but it’s making the object seem alive by holding a sign, I think his is very juxtaposition, in a sense, as the animal is standing upright which normal animals don’t do and holding a sign.